A good morning review takes ten minutes and answers one question: what would I change if I ran this night again next week. Three things get you there faster than a full report.
Where the money came from
Split the night into tickets, tables, deposits, and add-ons. A night that looks identical to the last one on the total can be a completely different business underneath. A room that filled on tables has different staffing, different stock, and a different door than one that filled on entry.
When it sold
The shape of the sales curve is the most useful thing you own and the easiest to ignore. A night that sells out in the first two days and a night that sells out in the last two hours need different announcements, different pricing, and a different amount of nerve.
What people did not take
- Sections that stayed open while others were turned away
- Ticket tiers nobody chose
- Add-ons that were viewed and then dropped
An unsold option is not always a failed one. Sometimes it is there to make another choice look reasonable. But if you cannot say which job it is doing, it is probably just clutter in the checkout.
VenueStack reporting breaks a night down by tickets, tables, deposits, and add-ons, and lets you compare events side by side to see what a change actually did.
