Selling tickets and tables for the same night
Most busy nights are two businesses at once: a door and a floor. Here is how to plan an event that sells both without the two working against each other.
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Notes on running a night.
Practical writing about tickets, tables, the door, and what the numbers say the next morning.
Deposits, without the awkward conversation
A deposit is not a test of trust. It is a way of saying what the table is worth, in advance, so nobody has to say it later.
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A door that keeps moving
Entry is the first thing a guest experiences and the easiest thing to get wrong. A few decisions made before doors keep the line short.
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What to look at the morning after
The numbers from last night will tell you almost anything you want to hear. Three of them are worth your coffee.
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Booking on the website you already have
Your website is not the problem. Sending guests away from it, to somewhere that looks nothing like you, usually is.
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