Analytics and ad pixels

If you advertise on Google, Facebook, Instagram, or TikTok, add your IDs here. Their tracking then runs on your public events page, checkout, confirmation pages, and embedded widgets.

Add your IDs

1. Go to Settings → Scripts.
2. Paste each ID you use into its box: Google Analytics 4 (GA4) (G-…), Google Tag Manager (GTM-…), Google Ads (AW-…), Meta Pixel ID, or TikTok Pixel ID.
3. Leave the rest empty.

Changes save on their own. The Setup Guides links at the bottom explain where to find each ID.

For a service that is not listed, paste its code into Custom Scripts under Custom Header Scripts. It runs on every guest page.

Track purchases

1. Get the purchase or conversion code from your ad platform.
2. Paste it, with its script tags, into Conversion Scripts under Purchase Complete Scripts.

The code runs once on the confirmation page after a ticket purchase. If your ad platform needs the order value, your web developer can read it from window.__purchaseData.

Good to know

• Purchase scripts do not run after table bookings.
• Never paste secret keys or passwords. These scripts run in your guests' browsers.
• Tracking only covers VenueStack pages and widgets. Add the same IDs to your own website separately.