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Tracking links and QR codes
Updated
A tracking link is your public events page link with a short code on the end. Give each channel its own link, such as your Instagram bio, a flyer, or a promoter. Reports then show what each one brought in. See Visitors and link results.
Create and share a link
- Go to Marketing and click Tracking Links.
- Click New link.
- Enter a Name, such as "Instagram". The code is made from the name, and you see it under Your tracking link.
- Add a Description if you like, and click Create link.
- Click the link button to copy it, or the QR code button to show its QR code.
- Click Download SVG to save the QR code for print. It stays sharp at any size.


Promote passes
Your passes are on your events page, under Passes. To send guests straight to them, add view=passes to the link, for example venuestack.io/yourvenue/events?view=passes&ref=instagram. The copy and QR code buttons always open the calendar.
If your role can see Reports and Passes, each link that has sold passes shows its pass sales and their revenue before fees. See Read the pass report.
Your team's own links
Everyone on your team has a link code of their own, made from their name, such as ?ref=sam-rivera. It is added when they copy or open your booking page or an event from the dashboard, and to the event links they send in Chats. Sales from links they pass on show under Team: and their name in Visitors and link results.
There is nothing to set up. The Booking page link on the Widgets page and your embed codes stay the venue's own, with no member's code. When you remove someone from your team, their link stops counting new sales.
Edit or delete a link
Click the ⋮ button beside a link, then:
- Edit to change the Name or Description, then Save changes. The code does not change, so links you already shared keep working.
- Delete, then Delete link to confirm. Sales it already brought in are kept. Later visits with its code show as Unknown.

Each email you send tracks its own sales with a link of its own, and so does each promoter and each member of your team. Those links don't appear in this list.
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