Visitors and link results

The lower half of Reports → Overview shows who visits your pages, which links bring in sales, and how busy your chat is. All of it follows the date range at the top of the page.

See your visitors

1. Go to Reports. It opens on Overview.
2. Scroll to Page views.

The chart shows Total views and Unique visitors for each day. Views by page splits them into Booking page (your public events page and calendar widget) and Checkout (event pages and the event widget).

For where visitors came from, connect Google Analytics. See Analytics and ad pixels.

See what each link brought in

1. Scroll to Tracking link performance. Links are listed by sales, highest first.
2. Read each link's Sales before refunds, Orders, Page views, and Last sale. The bar beside the sales shows how the link compares with your best one, coloured by tickets, tables, and passes.
3. Select a column heading to sort by it. Select it again to reverse the order.
4. Select a link to open its breakdown: orders, subtotal, tax, any fees you paid, and the total for tickets, tables, and passes. The link itself is there to copy.

Orders counts tickets, tables, and passes together, with the count of each under it. A table's sales include the package bought in the same checkout. A package added later, by email or in the reservation, isn't counted toward the link. Page views counts visits to your events page and checkout that came in on the link, with the number of people under it. A link with visits and no sales yet still shows. All links, under the list, adds every link together. When you have more than eight links, select Show all to see the rest.

A link marked Promoter is that promoter's link, and a link marked Team counts the links that member of your team copied or sent. A row marked Not a saved link is a code typed by hand, or a link you have since deleted. To create links, see Tracking links and QR codes.

See chat activity

Chat performance, at the bottom of the page, shows Chats (chats guests started) and Avg chat duration.