Choose who gets an email

An email goes to people in your Customers list who have an email address. That includes guests who bought tickets, booked tables, bought passes, chatted with you, or were imported. Guests who first bought on or after October 16, 2026 also need to have ticked Send me news and offers at checkout (see Unsubscribes and sending).

Pick the audience

1. On the email's Details step, look at the To row. It shows who gets the email and how many people that is. Only guests who can get your marketing emails are counted. When some of the customers who match are left out, it reads like 5 of 118 people.
2. To send to everyone, leave it as All customers.
3. To narrow it down, click Add a filter and choose one. Add as many as you need:
   • Has a tag or Doesn't have a tag
   • Spent, in total or on tickets, tables or passes, at least or at most an amount
   • Last bought, such as in the last 90 days, or not in the last 6 months
   • Bought tickets to or Booked a table at chosen events
4. Click the x beside a filter to remove it.

When the email is about an event, keep Leave out people who already bought or booked the events in this email on, so buyers aren't asked again.

Who is left out

Under the filters, the count always shows how many customers Match, how many are left out for each reason, and how many Get it. A customer can be left out because of:

• no email address, or the same address twice
• a sample or test address, such as the sample guests' (ending in demo-guest.com) or one ending in example.com, which is never emailed
• they unsubscribed, their address bounced or doesn't exist, or they marked an earlier email as spam
• they first bought on or after October 16, 2026 and didn't tick Send me news and offers at checkout
• you imported them and we're still checking their address
• they got five or more of your emails in the last six months and opened none of them
• they already got two emails from you in the last seven days
• they already bought what the email is about

People who stop opening your emails are left out automatically, so inboxes keep treating your emails as wanted. Anyone who bought or booked with you in the last 90 days still gets them, and anyone who opens or clicks again is back in.

The count is checked again when the email sends, so it can change slightly.

Good to know

• Each month you can send a set number of emails. The audience shows how many are left, and an audience larger than that can't be sent.
• Your first email can go to a few hundred people at most, so a new sender builds a good reputation with inboxes.