Create an email

Emails go to your customers with your venue name at the top and your brand color on the buttons, unless you choose other colors. Every link leads to your own event and pass pages.

Start an email

1. Go to Marketing → Emails and click New email (on a phone, + beside Emails). New email is also at the top of Marketing. The starting points open in a window. Your first time, they're on the page itself.
2. Choose one: Event launch, This weekend, Ticket release, Tables available, Last chance or Newsletter. Or click Start from a blank email. Each shows the email it starts, filled in from your next event: its poster, tickets, tables, a countdown and the nights after it. On a computer, point at one to see the rest of it.
3. The email opens. It saves itself as you work.

To email about one event or pass, open it and choose Email guests from its menu. The email starts with it filled in.

Write it

The email is set up in two steps, with the email itself on the right the whole time, updating as you type.

1. Details: choose who it goes to (see Choose who gets an email), then type the Subject and Preview text. The preview text shows after the subject in most inboxes. Emails come from your venue's name. Click Next: content.
2. Content: click a block to open its settings, or click that part of the email on the right.
3. Click Add a block to add one after the open block.
   • From your venue: Event, Upcoming events, Ticket, Table, Pass and Countdown. Their names, dates, prices and pictures come from your venue and stay up to date. Pick the event from your upcoming events, soonest first, or search by name or date. A Ticket or Table block only lists events that have tickets or tables, and can show several of the event's tickets or tables: tick the ones you want. In Upcoming events, Choose picks up to 6 events the same way, and they show in date order.
   • Countdown shows a timer counting down to An event's start or to A date and time you choose, in your venue's time zone. It shows the time left whenever the email is opened. Give it a Title, such as "Doors open in". An event's timer opens the event.
   • Basics: Heading, Text, Image, Button, Divider and Space. A button can sit on the left, in the center or on the right: choose its Position.
4. To move a block, drag its handle, or drag the block itself in the email on the right. Duplicate and Remove are at the bottom of an open block.

To make an email about another night, open its Event block and choose the event. The rest of the email follows: the poster, the countdown, the tickets and tables, and the subject, preview text and words that named the old event all switch to the new one. Anything you changed yourself, such as your own picture or a countdown to a date, stays as it is.

A number beside Details or Content shows how many things there still need fixing.

In text, use the buttons for bold, italic, a link, or First name, which fills in each person's first name (or "there" if you don't have it).

A block with a problem, such as an event that is no longer published, is marked Needs attention. Open it to fix it: the email can't be sent until you do.

Choose colors

Buttons, links and countdowns start in your brand color, and text starts in black.

1. On the Content step, click Colors above your blocks.
2. Choose a color for Buttons and for Text: pick a swatch, pick any color, or type its hex code. Every block uses them.
3. To give one block its own color, open it and choose one at the bottom of its settings: Button color and Text color on a button, Text color on a heading or text, Line color on a divider, Link color on upcoming events, Timer color and Number color on a countdown, and Button color on the other venue blocks.

Use default puts back the email's color. A button's text and a countdown's numbers are Auto until you choose them: black or white, whichever reads best. In a dark inbox, text too dark to read turns light.

Check how it looks

The email on the right is exactly what will be sent. Use the sun and moon beside the subject to see it in light and dark inboxes, and Desktop and Phone to change its width. On a phone, Content shows the preview above your blocks, so each change shows as you make it.