Skip to content

See how an email did

Updated

Open a sent email from the list in Marketing → Emails to see its results. They update as they come in. The results are on the left, and the email as it was sent stays beside them as you scroll. To see all your emails together, go to Emails → Reports.

What the figures mean

FigureWhat it counts
SentEmails handed to the inboxes.
DeliveredAccepted by the guest's email provider. This doesn't mean it reached the main inbox.
OpenedApproximate: some apps open every email automatically.
ClickedPeople who clicked a link.
BouncedAddresses that don't work. They won't be emailed again.
Marked as spamPeople who reported it. They won't be emailed again.
The Delivery card of a sent email: Sent, Delivered, Opened and Clicked with counts, percentages and bars, Bounced and Marked as spam below, and a Healthy badge

Beside Delivery, a badge shows whether bounces and spam reports are Healthy, worth a Watch, or High. At high rates, sending is paused for your venue until VenueStack reviews it. See Test and send.

Clicks by link shows which links people used, most clicked first.

Sales from this email

  • The total at the top, split into Tickets, Tables and Passes, counts purchases made through the email's own links.
  • The line underneath counts people who got the email and bought anything within 7 days, however they reached you.

Neither figure proves the email caused the sale. Refunded purchases are left out.

Resend to people who didn't open

Under Resend to people who didn't open, the page shows how many people got the email and haven't opened or clicked it.

  1. Click Set up a resend. A copy of the email opens as a new draft, addressed to those people.
  2. Give it a new subject. The first one didn't get their attention, so the builder flags Same as the first email until you change it.
  3. Click Send. A resend can go out from a day after the first email was sent, so the send window starts on Later until then.

Each email can be resent once. People who opened, clicked, bounced, marked it as spam or unsubscribed are left out, and so are people who already bought what it promotes.

VenueStack on your phoneRun your venue from your pocket.How to install

Need more help?

Contact support