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Sell passes online

Updated

Guests can buy a pass from your public events page, under Passes in the Events and Passes switch at the top, much as they buy tickets. The switch shows there once a pass is published. You set the price in the pass itself, then publish it. See Create a pass.

Set the price

  1. Go to Passes and open the pass, or click New pass.
  2. Click Pricing and enter a Price. 0 makes the pass free.
  3. To sell only between two dates, choose a Sales start and a Sales end. Any time means no limit.
  4. To cap sales, turn on Limit how many are sold or Limit per guest and enter a number.
  5. Click Done, then Save changes, or Publish for a new pass.
The Pricing box open: a Price of $40, Sales start Any time, Sales end Oct 31, 2026, Limit how many are sold on at 100, Limit per guest on at 2, and Done

Prices are in your venue currency. If your currency changes, open the pass and save it again.

A paid pass needs Stripe connected, and a price above the fees you pay. Fees and tax follow your Settings → Payments, exactly as for tickets. See Who pays fees, and tax.

Put it on sale

  1. Open the pass from the Passes tab.
  2. Under the pass on the right, set Status to Published. On a phone, Status is at the top.
  3. Click Save changes.

Only a published pass can be bought. Set Status back to Draft to take it off your public pages. Passes already sold keep working.

  • Actions → View public page opens the pass as guests see it. Share that link so guests can find it.
  • Actions → Email guests starts an email about the pass.
The VIP Pass open: the Actions menu with View public page, Email guests and Archive, the pass at $100 as guests see it, and Status set to Published above Save changes

Archiving a pass stops its sales and takes it off your public pages.

To show your passes on your own website, add the Passes widget. See Embed on your website.

What guests do

  1. The guest opens the pass, or taps Buy pass (Get pass for a free one). The pass's page is its checkout.
  2. They enter their name and email. They do not need to sign in, just as for tickets and tables. Guests who have a customer account can tap Sign in next to Have an account? at the top of the checkout box, or My account once signed in. Signing in opens over the page.
  3. They tick I agree to your venue's terms and VenueStack's purchase terms, the same checkout terms as for tickets and tables. Send me news and offers from your venue starts unticked; a guest who ticks it agrees to get your emails.
  4. They tap Continue to payment and pay, unless the pass is free (Get pass), and get a confirmation email.
The VIP Pass checkout on the venue's page: Have an account? Sign in, the guest's name and email, the order with price, tax, processing fees and a $121.34 total, Send me news and offers from ClubStack unticked, I agree to ClubStack's terms and VenueStack's purchase terms ticked, and Continue to payment

The pass goes to the account for that email. The email has no QR code. To see the pass, guests sign in to their account with the same email. The email and the confirmation page also have Add to Apple Wallet and Add to Google Wallet.

Guests also get a reminder 7 days before their pass ends, and a note when it has ended. A pass bought or issued less than 7 days before it ends gets no reminder.

Purchases appear under Issued with the type Purchase. The pass carries the name the guest typed at checkout. A guest who bought while signed in typed none, so the door shows their email. Your sales figures are under Reports → Passes. See Read the pass report.

Good to know

  • A pass in someone's checkout counts as taken until they finish or it expires.
  • Only purchases count toward your limits. Passes you issue by hand do not.
  • Changing the price, sales dates, or limits after a sale makes a new version of the pass. Earlier buyers keep what they bought.
  • To give money back, see Refund a pass.
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